This project will introduces you to the Futura typeface and its historical significance. In the digital age, type specimens have become more experimental, yet they remain a crucial way to promote and explain typefaces to designers who might want to buy and use them.
Futura was designed in 1927 by Paul Renner, a twentieth century German graphic designer, typographer and type designer, the geometric san-serif typeface Futura was created for the Bauer Type Foundry. The conception of the typeface has served as an influence for numerous modern typeface designs. Futura has distinguishing design elements that set it apart from other geometric san-serif typefaces with it’s long ascenders and Roman capitals creating a classical feel. Established with geometric forms including triangles, squares and circle like shapes the typeface can be applied as both a display and paragraph font. Lowercase letters exhibit a unique style with ascenders and descenders extending in height higher than the uppercase letters which requires more line spacing. This distinctive form allows Futura to stand out from other geometric fonts.
